Epic Games buys Bandcamp, leads to mixed reactions

Epic Games, makers of Fortnite and Unreal Engine, have announced their acquisition of the indie music platform Bandcamp on March 2, leading to divided reception from users and artists.

Since 2008, Bandcamp has long been known as one of the most artist-friendly streaming platforms for independent artists online, with an easy way for them to engage with their audience as well as post and organize their music online. This includes digital streaming as well as physical copies of their music.

So what does the acquisition mean for artists who use the platform? Well, it’s been assured that Bandcamp will remain a standalone company and will continue their “artists-first” revenue model, meaning they’ll continue to give 82% of any revenue generated back to the artist.

Bandcamp Fridays, the first Friday of the month where artists receive 100% profits, will also keep going, and their overall mission to highlight up-and-coming indie artists will stay the same as well.

While this acquisition has drawn a bit of support from some of its users, many remain skeptical, if not disappointed in the company.

On Twitter, the account of indie rock band Car Seat Headrest sarcastically responded with, “Hope that this will allow you to continue your valuable business model intact & you can buy yourself back if things go south.”

One musician from Niles North, who uses Bandcamp to post their music, has also expressed his opinions about the acquisition. Senior Marcos Sierra of the indie rock project, Rail Emeris, is doubtful about it while remaining curious.

“As an artist who’s been using Bandcamp since 2018, I’ve seen a lot of people who are really upset about this announcement, and I have my doubts about it too,” Sierra said. “But I have absolutely no idea what their plans are for Bandcamp, so part of me is curious about it.”

The big changes, as far as we know, are all about expanding the platform. Co-founder and CEO of Bandcamp, Ethan Diamond, wrote a blog post explaining how the platform itself will be affected under Epic’s acquisition.

“We’re working with Epic to expand internationally and push development forward across Bandcamp,” Diamond wrote. “From basics like our album pages, mobile apps, merch tools, payment system, and search and discovery features, to newer initiatives like our vinyl pressing and live streaming services.”

Epic Games Store VP and general store manager Steve Allison also expressed his hopes for the future of the company.

“Bandcamp has built an incredible community and business where up and coming artists can succeed thanks to the direct support of their fans, with one of the best revenue models and terms in music,” Allison said. “This aligns closely with Epic’s approach to supporting creators across all media and enabling them to connect directly with their fans.”