Demonetization Nation

Demonetization+Nation

It has been a dream of many millennials, ever since YouTube has taken over as the lead source of video entertainment, to make money being a YouTuber. With YouTube’s new, stricter requirements in order to make a profit, that dream has taken one step further from realization.

On Jan. 17, YouTube changed its’ monetization program . The previous standards were to have accumulated 10,000 views on your channel in order to join the YouTube Partner Program and begin monetizing content. The current requirements are that you grow your subscriber base above 1,000 subscribers with 4,000 hours of view-time in the past year.

YouTube has always attempted to monitor user-submitted content. It is a hard task considering that, according to the YouTube CEO at the latest video convention, users submit over 400 hours of footage to the site every minute. It is only a natural thing that some content slips up.

The most recent slip up that was significant is the Logan Paul incident.

Logan Paul is someone of a great influence to YouTube and his world wide audience. With over 16 million subscribers and a very loyal fanbase, his content is affecting so many people, so shouldn’t YouTube keep their eye on his content?

With his lavish vlogs, Logan visits places all around the world and documents his experiences. While in Japan for one of his vlogs, Logan Paul visited a forest that is infamously known as the “Suicide Forest”.

Within the forest, Logan and his friend group came upon a person that had committed suicide.

Logans’ reactions varied, smirking in between his exclamations. “Oh my god, we just found a dead person. This is insane.” Logan said. Instead of turning off the camera, he kept recording the victim including a close-up of their face which he blurred later.

The video was up for five days before it was taken down by Logan after receiving such backlash for his disrespect.

YouTube took virtually no action for 2 weeks. They eventually publicly apologized for the video in a tweet stating: “It’s taken us a long time to respond, but we’ve been listening to everything you’ve been saying. We know that the actions of one creator can affect the entire community, so we’ll have more to share soon on steps to ensure a video like this is never circulated again.”

Shortly after that statement, YouTube put Logan’s channel on hold and removed him from the Preferred Program.

The way these two occurrences connect is that people believe that YouTube used this Logan scandal as a jump-start to up the requirements that have to be met before you can monetize. After Logan was removed from the Preferred Program, YouTube took no other action and hasn’t stated any major changes to the platform coming up. Following a mistake like that, YouTube thought it was the perfect time to introduce even more monitoring of content, and harder prerequisites in order to make a profit as a YouTuber. This received some backlash because it was so sudden and so drastic.

More monitoring means less mistakes like Logans’ vlog in the future. It means future YouTubers that wish to make money off the site have to upload quality content in order to meet the requirements. It means that YouTube is taking the right step in ensuring that their platform remains the number 1 source of video entertainment.